Saturday, 14 November 2015

Apple Shutting Down Beats Music

Interesting news if you have a subscription to Beats Music…you can pretty much kiss it goodbye by the end of the month. Apple is shutting down their latest acquisition to focus on their other streaming service, Apple Music. Via Fortune:
Apple announced on Thursday that it would shut down Beats Music, a move that comes less than six months after the premiere of Apple Music. All Beats Music subscriptions will be canceled on Nov. 30, but those who move to Apple Music will quickly discover that the $10-a-month streaming alternative incorporates many of Beats’ features.

While the death of Beats Music (Beats’ consumer electronics business will live on) may upset some users, it’s perhaps no surprise. In fact, one could argue that it’s surprising that it took Apple this long to shutter the service.
Apple bought Beats last year for $3 billion in large part for the technology behind its streaming-music service. Unlike so many recent acquisitions, Apple let Beats Music live on instead of its more typical strategy of immediately shutting down acquisitions after incorporating their technology into its own products.
Well…you always have Apple Music to fall back on.

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