The World tweeted about
this year’s Super Bowl nearly twice as much as they did ever before,
according to Twitter’s own analytics, and if there’s one nugget of truth to
gleam from all that data, it’s this: Forget the Ravens, the real world champion
here is Beyoncé.
Of the more than 24.1 million tweets about the
Super Bowl on Sunday — and that’s not including tweets about any of the Super
Bowl’s commercials — 5.5 million were about Beyoncé and her near-flawless
halftime show. That may only be a quarter of the entire tweets total, but
tweets-per-minute analysis shows that nothing makes viewers crank out the
characters like 14-minutes of fierce choreography and hair-flips.
