NFL team Dallas Cowboys are now the most valuable sports team in the World according to Forbes annual list of most Valuable sports franchises released this week.
This is the first time since Forbes began compiling their annual top 50 lists of the most valuable sports teams in the world, that a non-football team will be topping it's list.
Manchester United held the crown of most valuable in 2011 and 2012, and Real Madrid did so the last three years, but on this occasion American football outfit Dallas Cowboys rank first with a value of $4billion (£3.31bn), up 25%.
NFL franchises make up 27 of the 50 most valuable sports teams in the world, including the Dallas Cowboys, who rank first with a value of $4 billion, up 25%. It is the first time a non-soccer club has reigned as the most valuable team since 2011 (the first year Forbes compiled a top 50 list). Manchester United held the crown in 2011 and 2012 and Real Madrid the last three years.
The Cowboys are the poster child for the NFL’s ability to make bank, with a sports-team record $270 million in operating profit during the 2014 season, $75 million more than any other franchise. Rich broadcast deals help raise the value of all NFL teams, but owner Jerry Jones separates the Cowboys from the pack by controlling and maximizing the revenue streams from his $1.2 billion home, AT&T Stadium. The team’s premium seat revenue ($125 million) and sponsorship revenue ($120 million) are both tops in the NFL, despite the Cowboys’ failure to make it to the Super Bowl over the past two decades. The Cowboys are also the only team to opt out of the NFL’s licensed merchandise arrangement, which further swells Jones’ coffers.
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