The IyaEko platform which
went public on the 20th of December 2013, had within its first week,
over 1,000 unique visitors and generated close to 8,000 page views with an
average user spending almost 5minutes browsing through the 16,000+ images that
have been uploaded to the site.
So many people are of the
opinion that as much as clothing is a necessity, their clothes reflect their
culture and beliefs. Iyaeko.com has been created at such a time as this, where
Fashion designers, event managers and lovers of style seek out ways to inspire
their creativity as well as celebrate the diversity in culture.
The website which features
a strong social element prides itself as having the largest collection of
culturally related fashion trends that have been carefully selected from [Facebook
owned image sharing social network] Instagram.
Adetola Oredope, the
founder of IyaEko, says that the new website is very much about bringing the
world together under a culturally inspired platform. “Colours can be attractive
and a blend of sweet colours with rich cultures can keep you happy for a long
time”, he says. Part of the fun is where everyone becomes a photographer and a
poser, churning out new photos that can also be shared from the website to
other social networks.
There are plans in the
offing to enable interactions amongst users, make purchase orders and a direct
contact to fabric producers, event managers, fashion designers, jewellery
makers, photographers, cosmetics sellers, etc. “Our current focus is to further
improve the user experience on the site which will include releasing mobile
apps alongside building a strong corporate team in a lean and agile manner”
said Adetola.
There are a lot of social
network sites, but IyaEko has come to boost style and promote culture. This creative
platform has surely defined how technology is used to bridge the gap in diverse
cultures using fashion trends.
For further information, or
request images or interviews, please contact: press@iyaeko.com or Tonny.williams@chastestconsult.com
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