Sir Elton John and other stars will
prick their fingers and tweet the images in a campaign to support the fight
against Aids and promote compassion for patients.
The images to be tweeted on Valentine's Day by celebrities
including Elizabeth Hurley, Stephen Fry, Jamie Oliver and Kelly Osbourne will
be accompanied by the words "Love Is In My Blood".
Other stars involved in the campaign, which was devised by Sir
Elton's Aids Foundation, include Jessie J, Florence Welch, David Walliams and
Lara Stone.
Sir Elton John said: "Now more than ever we know how to
beat Aids.
"Thanks to incredible work by the Aids community over the
past 20 years we now have affordable, quality treatment which saves lives and
dramatically reduces the chances of passing on HIV.
"But these medicines don't work against prejudice and
discrimination. It’s time to stop treating people who are most vulnerable to
HIV as outcasts. Everyone deserves the chance to protect themselves. Surely we
have enough love for that."
The singer's Aids Foundation marks its 20th anniversary this
year.
A short video by artist Ai Weiwei, featuring the words
"Love Is In Our Blood" to the sound of a heartbeat, will run for 24
hours on Valentine's Day across screens in Piccadilly Circus, Times Square and
Independence Square in Kiev.
"When Elton asked me to create something for the
Foundation, I wanted to contribute by finding an expression that raises
awareness for this crisis among as many people as possible," Ai said.
David Furnish, the chairman of the Elton John Aids Foundation
and the singer's partner, said: "Of course we want people to protect
themselves and everything we fund promotes safe sex, clean disposable needles
and condom use.
"What
pumps through our veins is also the love and compassion to keep one another
safe and look after people when they need it."
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