Just in time for the New
Year, the producers of Rubbin’ Minds, the influential TV talk show for young
Nigerians have announced major upgrades.
“It’s been five spectacular
years, and we’re excited to take this to a whole new level in 2013,” says
Adebola Williams, who is executive producer of the show.
The first change to the show
is the announcement of a new host: the lawyer on-air personality and event
compere, Ebuka Obi-Uchendu. Obi-Uchendu, who holds two Masters degrees in
Intellectual Property as well as Communications Law both from the American
University, Washington DC takes over the presenter’s show on the first show of
the year – Sunday, 6 January, 2013.
“Obi-Uchendu has been an
influential voice for young people across issues – from pop culture to politics
– over the past few years,” Williams explained. “As an issues columnist on
Thisday Newspapers, anchoring the country’s first youth-centred Presidential
Debate, writing for the YNaija FrontPage and for Leadership, amongs others. He
mirrors the ‘Rubbin’ Minds prime position as the conversation driver for young
people nationally, and he will be an effective face and voice for that
imperative.”
Obi-Uchendu will be joining
the show along with a new set, and new segments on the show – broken into news
analysis, discussion and culture interview.
“I am very excited to be
joining the A-team at Rubbin' Minds,” Obi-Uchendu said. “This is the show to be
on to know what young people are talking and thinking about at any time. If
it’s real and if it’s topical and it concerns young people, we will be
discussing it, and I look forward to that ongoing conversation.”
Rubbin’ Minds is a production
of Y! TV. More information is available on www.ynaija.com, and on Twitter
@YNaijaTV. The official website for the TV show will be unveiled at
www.ynaija.com/tv on 11 January 2013.
The ad campaign for the
re-loaded show has also been released to the public – and will be deployed on
social media, print, TV and outdoor.
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