Tuesday 5 February 2013

Beyoncé's Half-Time Show Generated more Tweets than any other ‪SuperBowl Moment.



The World tweeted about this year’s Super Bowl nearly twice as much as they did ever before, according to Twitter’s own analytics, and if there’s one nugget of truth to gleam from all that data, it’s this: Forget the Ravens, the real world champion here is Beyoncé.
Of the more than 24.1 million tweets about the Super Bowl on Sunday — and that’s not including tweets about any of the Super Bowl’s commercials — 5.5 million were about Beyoncé and her near-flawless halftime show. That may only be a quarter of the entire tweets total, but tweets-per-minute analysis shows that nothing makes viewers crank out the characters like 14-minutes of fierce choreography and hair-flips.


it’s no surprise that Beyoncé’s performance of her foot-stomping, hand-clapping 2008 monster hit was one of the night’s most popular moments, generating about 252,000 tweets per minute. Her Destiny’s Child reunion with band mates Kelly Rowland and Michelle Williams also brought the buzz online, but it was the conclusion of her halftime show that generated the most tweets: 268,000 per minute, more than any other moment in the game.

The only moment to get as much Internet traction as Beyoncé was the Super Bowl power outage. When the Superdome experienced a 34-minute blackout, tweets were flooding in at a rate of 230,000 per minute — even the Ravens’ moment of victory didn’t come close, generating about 183,000 tweets per minute. 

What does a captive audience talk about when the game’s on hold? Twitter reported a sharp rise in Puppy Bowl chatter during the blackout. Football, commercialism, a love of Beyoncé and, when all else fails, an appreciation for puppies? That’s the World for You!!

Source: Twitter/Time.

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