Most of us ‘Like’ things on Facebook without even really thinking about it – but just a few ‘Likes’ is enough for the site to work out slightly creepy things about your personality.
A computer programme can now work out your personality type using your ‘Likes’ better than either your friends or your family.
The University of Cambridge team used information from a questionnaire filled in by 86,000 people, and compared it with their Facebook likes.
They found that just 100 Facebook ‘Likes’ was enough to reveal crucial details about a person’s personality – information which could be valuable to advertisers.
Experts suggest that the info could even be used by employers to predict people’s personalities while screening them for jobs.
‘There’s a very big dark side to the technology,’ researcher Michael Kosinki at Stanford said.
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