Videos posted to Instagram accounts can now be as long as a minute, the social media company has announced.
At present, Instagram allows videos of just 15 seconds, so the longer videos, which begin rolling out today but will continue over several months, represents a big jump for the company.
In a blog post, it said the change was ‘one step of many you’ll see this year.’
‘We want to bring you fun, flexible and creative ways to create and watch video on Instagram,’ it reads.
As part of our continued commitment, you’ll soon have the flexibility to tell your story in up to 60 seconds of video. This is one step of many you’ll see this year.’
Instagram, like its parent company, Facebook, has become increasingly focused on video in recent months.
In the last six months, video consumption on Instagram rose by 40 per cent, the company said.
In the hope of encouraging more video posts, the company introduced view counts in February.
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