One Direction will get presidential treatment at the InterContinental Hotel in NYC, because the boys just made the joint a must stay in the Big Apple.
The group featured the hotel in their new music video for their song, "Perfect." The marquee showing the hotel's name is plain as day.
The manager at the hotel tells us the free ad has been a bonanza. The penthouse, where Harry Styles laid on the bed, is booked solid for the rest of the week at $5k a night.
Same for the Manhattan suites, which will only set fans back $1,500 a night. Sold out.
The hotel had no idea it would score prime real estate in the music video ... they insist they didn't pay for the plug.
Harry, Liam, Niall, Zayn, Louis ... best pitchmen ever.Follow Me On Twitter & Instagram: @effiongeton