Facebook is to finally launch one of its most requested features - a dislike button.
The social network has previously ruled out adding the feature.
However, Mark Zuckerberg announced today that the firm has changed its mind - and is already working on it.
'I think people have asked about the dislike button for many years.
'Today is a special day because today is the day I can say we're working on it and shipping it,' Zuckerberg said during a Q&A session at the firms Sunnyvale headquarters.
He admitted the firm had held back on launching the button amid fears it would become similar to Reddit, where users can upvote and downvote posts.
'That isn't what we're here to build in the world,' Zuckerberg said.
'We don't want to turn Facebook into a forum where people are voting up or down on people's posts.'
'That doesn't seem like the kind of community that we want to create: You don't want to go through the process of sharing some moment that was important to you in your day and have someone 'downvote' it,
'What they really want is the ability to express empathy. Not every moment is a good moment,' Zuckerberg said.